Interview with Gerry Lawson from Indigitization
01.10.2020
We spoke to Gerry Lawson about this unique model, cultural heritage, culturally appropriate information practices, and sustainable community development.
Since its inception, Canoo has unlocked Canada for almost 500,000 newcomers, providing free admission to museums, galleries, festivals, concerts, and other experiences across the country. In this quarterly Canoo Insights Report, we are excited to share how Canoo allows members to explore Canada.
$55+ million
in value delivered since Canoo started
490K+
newcomers have participated
289K+
newcomers currently active on Canoo
Canoo offers members unparalleled access to venues across Canada. Members can visit world-class museums, galleries, national parks, and more – all free or heavily discounted. Canoo unlocks local communities for members, offering opportunities for them to make long-lasting connections.
Canoo to Other Provinces
For many Canoo members, the app offers something more: the opportunity to explore beyond their province of residence and discover all that Canada has to offer.
In 2023, thousands of Canoo members travelled outside their province of residence and visited Canoo venues across Canada.
Canoo Visits 2023
As summer unfolds across Canada, it brings a vibrant array of outdoor activities, festivals, and gatherings. Naturally, Canoo visits peak in the summer months. Out-of-province visits follow a similar pattern, demonstrating Canoo’s popularity during the summer holidays when families can travel more easily.
Out-of-Province Canoo Visitors by Province 2023
In the chart below, Quebec stands out for receiving the most out-of-province visitors. Although the overall number of out-of-province visitors was highest in Quebec, the following regional assessments demonstrate higher rates of out-of-province visitors in some smaller provinces, particularly in Atlantic Canada.
Regional Assessment
Western Canada received high rates of out-of-province visitors in 2023. It’s no wonder that so many Canoo members choose to travel to visit these incredible provinces. From seeing the world’s largest T. rex in Saskatchewan to skiing in Banff to whale watching in the Pacific, Western Canada has a lot to offer. Hover over the charts below to see how many Canoo members visited each province.
Local vs Out-of-Province Canoo Visitors – Western Canada 2023
Venues with the most out-of-province Canoo visitors in 2023
Alberta: Royal Tyrrell Museum
In 2023, the Royal Tyrrell Museum welcomed 1909 Canoo visitors from outside of Alberta, including 1104 adult Canoo members with a total of 805 children.
British Columbia: Science World
In 2023, Science World welcomed 2178 Canoo members from outside of BC, including 1252 adults with a total of 926 children.
Saskatchewan: Western Development Museum – 1910 Boomtown
In 2023, the Western Development Museum – 1910 Boomtown welcomed 89 Canoo members from outside of Saskatchewan, including 50 adults with a total of 39 children.
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In Central Canada, Quebec received notably high rates of out-of-province visitors in 2023. This is no surprise considering the incredible culture and nature in Quebec, in addition to the province’s proximity to 100,000+ Canoo members based in Ontario.
Local vs Out-of-Province Canoo Visitors – Central Canada 2023
Venues with the most out-of-province Canoo visitors in 2023
Manitoba: Canadian Museum for Human Rights
In 2023, the Canadian Museum for Human Rights welcomed 275 Canoo members from outside of Manitoba, including 197 adults with a total of 78 children.
Ontario: Royal Ontario Museum
In 2023, the Royal Ontario Museum welcomed 1819 Canoo members from outside of Ontario, inclduing 1213 adults with a total of 606 children.
Quebec: Biodôme
In 2023, the Biodôme welcomed 6389 Canoo members from outside of Quebec, including 3963 adults with a total of 2426 children.
Across Canada, the highest rates of out-of-province visitors in 2023 were recorded in the Atlantic region. These provinces offer a wide range of culture, history, and outdoor experiences all within close geographic range; it’s no wonder so many Canoo members choose to travel out east!
Local vs Out-of-Province Canoo Visitors – Atlantic Canada 2023
Venues with the most out-of-province Canoo visitors in 2023
New Brunswick: Beaverbrook Art Gallery
In 2023, Beaverbrook Art Gallery welcomed 61 Canoo members from outside of New Brunswick, including 35 adults with a total of 26 children.
Newfoundland and Labrador: The Rooms
In 2023, The Rooms welcomed 114 Canoo members from outside of Newfoundland and Labrador, including 86 adults with a total of 28 children.
Nova Scotia: Maritime Museum of the Atlantic
In 2023, The Maritime Museum of the Atlantic welcomed 734 Canoo members from outside of Nova Scotia, including 482 adults with a total of 252 children.
If you enjoyed reading this report, explore our previous editions of the Canoo Insights Report! Discover more about the invaluable partnerships and stories of Canoo members:
- Canoo Insights Report: Part 1
- Canoo Insights Report: Part 2
- Canoo Insights Report: Part 3 Canoo Women Members
- Canoo Insights report: Part 4 Happy Canoo-versary!
As Canoo continues to improve and expand, our quarterly reports aim to provide insights into Canoo, the diverse individuals it serves, and the meaningful partnerships that bring Canoo to life for newcomers.
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