FOR IMMEDIATE RELEASE

Exclusive discounts and how-to guides open the door to skiing at 50+ sites across Canada for newcomers. 

Toronto – 16th October 2025: Winter just got a lot better for immigrants. The Canadian Ski Council and the Institute for Canadian Citizenship (ICC) are partnering to get newcomers skiing on Canada’s slopes and introduce them to the thrill of the Canadian winter. 

The partnership will deliver exclusive discounts to members of the ICC’s Canoo app on ski lift passes for adults and kids at more than 50 ski areas across Canada. To make hitting the slopes easier, the partnership also includes exclusive how-to content: tips, tricks, and everything from choosing the right gear to making those first turns with confidence. 

“If you’re going to fall in love with Canada, you’ve got to fall in love with winter,” said Daniel Bernhard, CEO of the ICC. “Skiing is an exceptional way for the whole family to experience Canada’s natural beauty up close, embrace winter, stay fit, and build warm relationships with other Canadians on the hill, and in the chalet,” he continued. “By extending such a generous welcome to newcomers via Canoo, the Canadian Ski Council isn’t just creating a new generations of powder hounds. They’re giving talented immigrants yet another reason to stay in Canada, become Canadian, and contribute all they’ve got to our shared success.” 

The Canoo app connects newcomers with over 2,000 of the country’s top cultural, nature, educational, and sporting experiences, including exclusive deals from Canadian brands. 

“Snow sports have the power to bring people together through meaningful social bonds,” said Paul Pinchbeck, President and CEO of the Canadian Ski Council. “We’re proud to connect new immigrants to skiing and snowboarding through the Canoo app. Skiing and snowboarding are among the most family-friendly winter sports, and Canada’s ski and snowboard industry believes every Canadian should have the opportunity to experience the physical and mental well-being that comes from enjoying the outdoors year-round.” 

With newcomers representing Canada’s fastest-growing demographic, this partnership will welcome thousands of new ski and snowboard enthusiasts to the slopes, enhance their experience of Canadian winter, and generate added opportunities for operators across the industry. 

With newcomers representing Canada’s fastest-growing demographic, this partnership will welcome thousands of new skiers to Canada’s slopes, enhance their experience of Canadian winter, and open additional opportunity for operators across the sector. 

About the ICC
The Institute for Canadian Citizenship works for a Canada where immigrants don’t just come, but stay, become citizens, succeed, and make Canada stronger, richer, and more interesting. 

Canoo’s growing network of welcome partners ensures that newcomers and their families can experience Canada’s most sought-after experiences as well as the tools they need to help call Canada home. Since 2010, Canoo has welcomed over 925,000 newcomer members. All recent permanent residents and new citizens can join Canoo by downloading the app for free. 

For more about the app and the growing list of benefits for Canoo members, please visit https://canoo.ca/. 

About the Canadian Ski Council 

Founded in 1977, the Canadian Ski Council is a national, not-for-profit ski and snowboard organization whose mandate is to increase participation in recreational skiing, snowboarding, and cross-country skiing in Canada. Learn more about the Canadian Ski Industry by visiting www.skicanada.org. For more detailed information on how to start skiing, snowboarding or Nordic skiing, please visit www.goskiinggosnowboarding.ca.

Media Contact
Institute for Canadian Citizenship 
Arash Safavi 
(647) 607-2971 
asafavi@forcitizenship.ca 

Canadian Ski Council
Leslie Booth 
(416) 427-1588 
Leslie@skicanada.org